Although currently only be purchased in India, marketing the first "smartphone" that has the technology of largest chipmaker in the world is a story that transcends borders at least in the technology sector. For this, the company run by Paul Otellini has joined forces with Lava, one of the mobile phone companies with high growth prospects in the Indian country.
The new terminal has been named X900 Xolo. It will be equipped with the Android operating system, specifically the version Gingerbread. For dimensions, have a four-inch touch screen and offers supports video playback and recording in 1080p HD, and 3G connectivity. Shall be equipped with Intel Atom Z2460 processor, 1.6 GHz. Includes 8-megapixel camera with a capture mode "blast" that may take a dozen photos in just a second.
The price will range about 320 euros, Lava and Intel (an alliance that was announced at MWC 2012 in Barcelona), have signed a strategic agreement with Croma, a giant commercial sector devoted to consumer technology trade. However, Croma will not have the exclusivity of the product. Although the real test later, X900 Xolo marketing in India is a good test for the company. One disadvantage to those who will face is the growing popularity of the "smartphone" low cost, mainly manufactured in China, are beginning to take a booming market.
Competition
The microchip giant thus made his second big bet in the last months of heavy promotion is doing the "ultrabooks", a lightweight laptop, with which it wants to slow the meteoric rise of the tablets. In this case, his great rival is Qualcomm, head of processors 'move' to everything a heavyweight like the iPhone 4S and other Nokia phones, HTC and ZTE. Indeed, ZTE also equip one of its new models with Intel technology, which first made Motorola and Lenovo, which could take one of these "smartphones" this summer.
Intel has been slow to finish making the leap to the mobile world. This is a milestone in its history, in which his work has been excessively linked to computers. Although the delay has not taken the scepter of leading manufacturer of processors, if that has dramatically reduced the advantage he had over other market players. In 2011, this industry generated 250,000 million euros, of which about 20.7% were operations of Intel. However, its market share fell to 16.5%, unheard of for over ten years.
