Showing posts with label widget. Show all posts
Showing posts with label widget. Show all posts
What was intended to go through a great marketing move by the company promoting Windows Phone has come into its opposite. The reason: a competition organized in a store in the U.S. where a moving company would face against any participant with Android. The final victory of a Samsung Nexus Galaxy finished with Microsoft denied the prize.
Occurred in Santa Clara and the media have echoed through the news blog of the youth who won the odd competition. Microsoft Store hosted a challenge believing that the company's OS was faster than Android. The game was to see how mobile widgets loaded faster 2 time in two different cities . The prize, a laptop valued at $ 1,000.
As Young explains in his blog, had to sign a waiver accepting that the company used a photo of him in their advertising. After the signing was in line at the "challenge". The user explains that carrying a Samsung Galaxy Nexus with the latest Android OS via the network of Verizon Wireless.
Under competition, the young should take the phone off to begin the challenge:
When I get to the store employee of Microsoft with whom I was going to face the challenge communicating clearly explains that "the first time offering two different cities wins." I felt I had hit the jackpot because I had two installed widgets at startup time, one for my current location and one for Berkeley, and moreover my smartphone had no lockscreen .
Microsoft believed instead that started with an advantage because its Windows Phone also had the default widget setting.
The result once the competition began was that after three seconds the young man had won:
I pressed the power button on my phone and said "done" out loud. Without the default lock screen when you turn appeared directly the two widgets.
In contrast to Microsoft's cost a fraction of a second later as he had to do two things. The first was to light the screen ... and the second unlock the smartphone .
The response was unlikely the company had not won. Microsoft says the young man who was lost "because." After discussions with several employees of the store (we assume they did not expect the outcome), tells the young man was not showing the time of two cities in different states .
Not only that, after the "new" argument employees remind the young man who signed a picture with the advertising company. A sign that read: " My Android was beaten by a Windows Phone . "
Incredible but true. The young man just entering wondering the purpose of the "strategy" of Marketing. If the issue was to demonstrate the WP highlights of the results had not been ineffective. In any case challenges the company to a rematch at any time.
I would be happy to return at beating a Windows phone with my Android ...
The Finnish game designers at Rovio, the studio that developed Angry Birds, have created 15 new Rio-themed levels that will be available to buyers of the DVD and Blu-ray versions of the Fox film, out Aug. 2 for $17 to $25.
Fox and Rovio's earlier teaming on a special version of the game for the movie's theatrical release in March was "a perfect alignment of planets," says Mary Daily, head of marketing for Twentieth Century Fox Home Entertainment. "They have a worldwide phenomenon in the Angry Birds game, and we have the colorful, beautiful movie all about birds. … We are going to continue the relationship."
Included in the DVD and Blu-ray releases are codes to download the new levels for various devices including Android phones and tablets, Apple iPhones, iPod Touches and iPads, as well as Windows and Macintosh computers. "This is the only way they can get it," Daily says.
Fox's Rio would be expected to be a home video success without added plumage. The film, which grossed $473 million worldwide, is one of the year's top hits, ranking No. 7 on boxofficemojo.com.
But the addition of exclusive Angry Birds Rio levels should help the home video version take flight even faster. The addictive game, in which players fire birds at targets using a slingshot, has a frenetic following. Players have downloaded more than 250 million copies since the game launched in Apple's App store in December 2009.
Both the DVD and Blu-ray editions include a digital copy that can be downloaded for use on computers or mobile devices.
On the Blu-ray disc is a "Coloring with Blu" app for Apple and Android tablets that stars the film's leading macaw (voiced by Jesse Eisenberg) with 60 pages of pictures that can be colored, then printed or shared via e-mail or Facebook.
Fox is also releasing a slightly-more expensive "quad pack" that includes a 3-D version of the movie on Blu-ray (3-D compatible disc player and TV required) along with the DVD, Blu-ray and digital copies.
The studio has seen more families opt for Blu-ray releases than expected.
