Widespread expectation in the technological guild on delivery on Tuesday. Specialized media have speculated in recent days about what will make known social network. A phone? An OS? For now, the social network shares closed Monday above $32, a situation not seen since last July, in anticipation of upcoming products present in California. The industry and Wall Street have renewed confidence with interest the largest social network in the world.

It is the largest performing presentation from initial public offering last May, causing a guessing game among observers of technology 'online' and bloggers about what they might reveal. Shuffle all kinds of options, from a "smartphone" to a search engine. Last August ABC echoed the social network could be working in the operating system of a phone manufactured by the Taiwanese company HTC.

"There is much speculation. Nothing seems to me true, "said Jefferies & Co analyst Brian Pitz. "If I had to bet, I'd say it's something related to their advertising platform. I am convinced that not a phone, "said Pitz, citing previous comments Advisor thin Facebook, Mark Zuckerberg, who said making a smartphone would be a" wrong strategy. "

The invitation to the media social network said: "Come and see what we are building," without elaborating. Some analysts said recent gains, the shares have risen about 17% since the beginning of the year, may have more to do with financial results for the last quarter of 2012, to be released on January 30. "The stock is up because they have driven a dramatic increase in the burden of ads mobile application is giving investors expectations," said BTIG analyst Richard Greenfield.



Facebook surprised Wall Street in the third quarter of last year to announce that mobile ads accounted for 14% of total advertising revenue. Some analysts had expected the company to report higher growth in its nascent mobile advertising business for the fourth quarter.

Zuckerberg has always insisted that the motive is the "most misunderstood aspect" of Facebook. But again has avoided entering the rumors that are going to present their own "smartphone" to compete with Apple's iPhone and Android-based smartphones. During an interview on stage at a conference in September, Zuckerberg himself said he believed that the searches could be an area ripe for growth for Facebook.

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