Competition organized by Microsoft to promote Windows Phone, Android loses a prize ... and denies

Posted by Unknown Monday, March 26, 2012

What was intended to go through a great marketing move by the company promoting Windows Phone has come into its opposite. The reason: a competition organized in a store in the U.S. where a moving company would face against any participant with Android. The final victory of a Samsung Nexus Galaxy finished with Microsoft denied the prize.



Occurred in Santa Clara and the media have echoed through the news blog of the youth who won the odd competition. Microsoft Store hosted a challenge believing that the company's OS was faster than Android. The game was to see how mobile widgets loaded faster 2 time in two different cities . The prize, a laptop valued at $ 1,000.

As Young explains in his blog, had to sign a waiver accepting that the company used a photo of him in their advertising. After the signing was in line at the "challenge". The user explains that carrying a Samsung Galaxy Nexus with the latest Android OS via the network of Verizon Wireless.

Under competition, the young should take the phone off to begin the challenge:

When I get to the store employee of Microsoft with whom I was going to face the challenge communicating clearly explains that "the first time offering two different cities wins." I felt I had hit the jackpot because I had two installed widgets at startup time, one for my current location and one for Berkeley, and moreover my smartphone had no lockscreen .

Microsoft believed instead that started with an advantage because its Windows Phone also had the default widget setting.

The result once the competition began was that after three seconds the young man had won:

I pressed the power button on my phone and said "done" out loud. Without the default lock screen when you turn appeared directly the two widgets.

In contrast to Microsoft's cost a fraction of a second later as he had to do two things. The first was to light the screen ... and the second unlock the smartphone .

The response was unlikely the company had not won. Microsoft says the young man who was lost "because." After discussions with several employees of the store (we assume they did not expect the outcome), tells the young man was not showing the time of two cities in different states .

Not only that, after the "new" argument employees remind the young man who signed a picture with the advertising company. A sign that read: " My Android was beaten by a Windows Phone . "

Incredible but true. The young man just entering wondering the purpose of the "strategy" of Marketing. If the issue was to demonstrate the WP highlights of the results had not been ineffective. In any case challenges the company to a rematch at any time.

I would be happy to return at beating a Windows phone with my Android ...

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