It turns out there is one less crazy person out there than we thought—a Dutch woman who posted video of her sleeve tattoo featuring the profile pics of 152 Facebook friends was part of an advertising stunt, according to Dutch media.

The YouTube video by Susyj87 was posted about a week ago and went viral this week when discovered by mainstream media. But on Wednesday, Rotterdam-based tattoo artist Dex Moelker 'fessed up to the Dutch-language Telegraaf that the tattoo was actually temporary, not permanent.

"It is a try out tattoo, a transfer, that washes off in a couple of days," Moelker told the newspaper, according to DutchNews.nl. The temporary tattoo only took a few hours to apply in a single session, she said, not 30 hours as claimed in Susyj87's video.

The marketing stunt was apparently done on behalf of Pretty Social, a Dutch firm that sells Facebook-themed gifts.

Commenters on YouTube began questioning the authenticity of the tattoo when the video went viral Tuesday.

"Look near the wrist. The photos are stack[ed] on top of one another. If you look into all the other photos, they're all portraits of a single person. Not ONE photo is of a college drunk or an old lady with a dog, which anyone who uses Facebook and not clip art, knows," wrote one observant YouTube viewer.

In the end, it wasn't the most honest approach to advertising—but it certainly got results. "My Social Tattoo" had been viewed more than 480,000 times as of Wednesday afternoon.

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