Nokia phones will no longer sell luxury

Posted by Unknown Monday, April 30, 2012

Nokia could soon get rid of one of the branches of your business: luxury terminals. Finland is in advanced negotiations with the investment fund Permira, which owns 100% of Cortefiel or Hugo Boss among other companies, to sell its high-end devices, Vertu.

The transaction would leave the Nokia 200 million euros, according to the Financial Times points out, the medium has leaked the operation. The signing of luxury devices that Nokia founded in 1998, it works, as recorded by the business daily, as an independent company within the group is based in Finnish and United Kingdom.



Vertu terminals are sold separately at select retailers. In fact, in Madrid, have only three outlets: English ElCorte Paseo de la Castellana (which has several luxury brands in a multi-space) and two jewelers. In the rest of area, you can only access these terminals over a dozen locations. The devices are built by hand in England, after being signed by the artisan finishes that made ​​it. The terminals are high-end materials. The price is, of course, very high.

Vertu bill a year between 200 and 300 million dollars, but is one of the key parties in the business of Nokia.

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