Fox and Rovio's earlier teaming on a special version of the game for the movie's theatrical release in March was "a perfect alignment of planets," says Mary Daily, head of marketing for Twentieth Century Fox Home Entertainment. "They have a worldwide phenomenon in the Angry Birds game, and we have the colorful, beautiful movie all about birds. … We are going to continue the relationship."
Included in the DVD and Blu-ray releases are codes to download the new levels for various devices including Android phones and tablets, Apple iPhones, iPod Touches and iPads, as well as Windows and Macintosh computers. "This is the only way they can get it," Daily says.
Fox's Rio would be expected to be a home video success without added plumage. The film, which grossed $473 million worldwide, is one of the year's top hits, ranking No. 7 on boxofficemojo.com.
But the addition of exclusive Angry Birds Rio levels should help the home video version take flight even faster. The addictive game, in which players fire birds at targets using a slingshot, has a frenetic following. Players have downloaded more than 250 million copies since the game launched in Apple's App store in December 2009.
Both the DVD and Blu-ray editions include a digital copy that can be downloaded for use on computers or mobile devices.
On the Blu-ray disc is a "Coloring with Blu" app for Apple and Android tablets that stars the film's leading macaw (voiced by Jesse Eisenberg) with 60 pages of pictures that can be colored, then printed or shared via e-mail or Facebook.
Fox is also releasing a slightly-more expensive "quad pack" that includes a 3-D version of the movie on Blu-ray (3-D compatible disc player and TV required) along with the DVD, Blu-ray and digital copies.
The studio has seen more families opt for Blu-ray releases than expected. AL6SP,Angry,Birds,Blu,DVD,front,Home Entertainment,home-video,image,ray,Rio,Rovio,studio,Technology,Twentieth Century Fox,versions,widget
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