Whoops! Microsoft Leaks Social Net Image

Posted by Unknown Monday, July 18, 2011

The social networking world may be getting even more interesting. Microsoft confirmed that it accidentally leaked an image of its own social networking platform. Called "Tulalip," the site is designed to enable users to "find what you need and share what you know easier than ever," according to the image of its home page. Judging from the one page, users would be able to sign in to the site using their Facebook or Twitter accounts. If Microsoft is getting ready to release some kind of social network, at least two industry analysts said it looks like they're arriving at the social networking dance a little late.



In an email to Computerworld, a Microsoft spokeswoman wrote, "Socl.com is an internal design project from one of Microsoft's research teams which was mistakenly published to the web. The spokeswoman did not say whether the company is going to launch either a social network or a social search site associated with its Bing search engine. Socl.com is an internal design project from a team in Microsoft Research which was mistakenly published to the web. This development comes on the heels of Microsoft competitor Google's unveiling of its own social network, Google+, two weeks ago. Late Thursday, Google CEO Larry page announced that the company's fledgling site, which is still in field trials, already has gained more than 10 million users.

A direct challenger of Facebook, Google+ is stirring up the social networking world with its quickly found momentum. Ezra Gottheil, an analyst with Technology Business Research, said, "It looks like Microsoft is worried that Google is going to suck all the remaining oxygen out of the social networking room." Microsoft And Zeus Kerravala, an analyst with Yankee Group, said, "It's a bit of monkey see, monkey do for Microsoft here." He also noted that he's not surprised to hear that Microsoft is cooking up its own social network or social search site. They might come out with an interesting take on social, but again, it may be too late."

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