HTC, one of the most innovative and fastest growing smartphone manufacturers in the world today, recently unveiled a new phone built entirely to be social, combining the simplicity and ease-of-use of HTC Sense with the power and connectivity of Facebook. Having debuted globally at the Mobile World Congress in Barcelona, Spain earlier this year, the HTC ChaCha features a dedicated Facebook button for one-touch access to the key functions of the Facebook service that are integrated throughout the HTC Sense experience. The new HTC ChaCha offers a new unique way to experience Facebook on a mobile device to communicate with your circle of friends on a brand new level, said Lennard Hoornik, president of HTC South Asia Pacific. With more than 500 million active users worldwide, Facebook has become synonymous with the social Web and we wanted to create the ultimate socially connected phones with mass market appeal, he added. We have worked closely with HTC for several years on bringing Facebook to their devices and HTC ChaCha is the next stage, said Henri Moissinac, head of mobile business for Facebook.



HTC has brought Facebook to the new device in an innovative way enabling people to connect and share easily whenever they want, wherever they are, Moissinac added. The Facebook button on the HTC ChaCha is context-aware, gently pulsing with light whenever there is an opportunity to share content or updates through Facebook. One can take a photograph of friends on their phone and upload it instantly to Facebook by simply pressing the button. Or they can let friends know what song they're listening to by pressing the button while listening to music on the phone. The new device features the latest version of Android Gingerbread 2.3.3 and uses the latest iteration of HTC Sense to integrate Facebook throughout the HTC Sense experience.
When users make a phone call, the dialer screen displays their friend's latest status and photos, and even reminds them if their friend's birthday is approaching. The same updates are also displayed when users receive a call from a Facebook friend. They can also use their phone's existing contacts to help them connect with friends on Facebook or personalize their handset further with a number of new, Facebook-branded widgets. The HTC ChaCha also boasts Facebook Chat and Messages applications. Facebook messages and conversations are integrated within the phone and appear within the text and email inboxes alongside one's regular conversations.

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