It was not, this time, of a notice either. The thrust of Android-based phones, the arrival of new Nokia with Windows 8 and the launch of a range of handsets with two and four processor cores and large screens more than ever needed was a reaction to the brand that was able to revolutionize, with only one model, the global business of mobile telephony. And is that the iPhone, in many ways, was already being overtaken by terminals such as Samsung Galaxy S3, the new HTC ONE X, the Motorola Maxx Racer, the Nokia Lumia 820 and 920 or the last members of the Xperia family of Sony.
Apple, more than ever, needed to take a firm step and let him continue to maintain an advantage over their competitors. Hence, much of the buzz. No release of a mobile phone than an iPhone has managed, so far, hoarding covers of newspapers and radio news headers and TV from all over the planet. And this time, with the rule of embattled apple everywhere would expect.
As before, the rumors had been circulating on the net weeks. Even a commercial video course with Apple's new flagship leaked just a couple of days. New connector, possible new nano SIM card, even smaller than the current Micro SIM, screen at least 4 inches, NFC, fingerprint reader, improved camera, LTE connectivity ... As before, some of the rumors have turned out to be true while others do not. For example, no fingerprint reader, or NFC, or smaller SIM card, but a larger screen, LTE connectivity and improved screen and camera.
A large white block on a rainbow background completely occupied the front of the Yerba Buena Center. A union of the styles past and present of the brand. The app stores worldwide closed, as usual on these occasions, to reopen immediately after the presentation, with new products added.
iPhone 5
At seven one (Spanish time), Tim Cook, Apple's CEO, took the stage and the first words were, this time to Spain. Cook, in fact, showed footage of the opening of the new Apple Store in Barcelona. Apple now has 380 stores in 13 countries, has sold 17 million iPads in the last quarter alone (89 million in total, 68% of the market) and the new operating system for the Mac, the Mountain Lion, has now seven million discharge ... In terms of applications, Cook emphasizes that the App Store now has a catalog of 700,000 applications, 250,000 of which are specifically designed for the iPad.
Following the introduction, Phil Schiller, one of the heavyweights Apple took the stage and started talking about the iPhone, the central theme of the presentation. And so, without further ado, took out the new terminal of the brand of apple. An iPhone 5, of course, that at first glance looked much like the leaked images of the Internet in recent weeks. The housing, in one piece, is aluminum. And the terminal is only 7.6 mm thick and weighs only 112 grams. In fact, it is 18% thinner and 20% lighter than the iPhone 4S.
The external appearance of the phone, except for the height unchanged. At least in the front. Behind, however, presents itself to subtle differences from previous models.
The screen as rumored, is four inches. And of course integrates technology Retina Display with a resolution of 1136 x 640 pixels (326 dpi). The new screen has 44% more than the previous saturation. And the novelty of incorporating features touch sensors on the same, which has eliminated a layer and make the iPhone thinner than its predecessor. The width of the terminal remains the same as the iPhone 4S. Only grown tall. Which will continue running smoothly existing applications and adds the advantage of having a fifth row of icons always visible on the desktop (on the iPhone 4S only fit 4).
And rumors continue to confirm. The new iPhone has connectivity LTE (Long Term Evolution), popularly known as 4G, which is designed to replace the current 3G technology that allows data transfer speeds of up to 100 megabytes per second, nearly ten times the current. Unfortunately, the novelty will not, for now, to Spain, where operators have not yet begun to deploy new LTE networks. Apple has also decided to use the 1800 MHz band which, in practice, means that in many countries can not be used, since the deployment of 4G is being performed in another frequency band.
Another novelty is the chip. The iPhone 5 riding a A6 processor, according to Cook, is two times faster than the iPhone 4S A5 (and 22% smaller). Something you will notice greatly when running games. For all purposes, the new iPhone has all capabilities and a game console. And with a battery greatly improved since it becomes ten hours of operation.
New camera, more features
And we went to the camera. In principle, offers the same features as the iPhone 4S (8 megapixel), which is only up to 25% less with new features like Panorama shooting and react up to 40% faster than the previous model. Another interesting feature that was already present in several terminals of competition, is the ability to take pictures while recording a movie in HD. This time Apple itself will use Facetime, video conferencing application, via the data connection (Wifi and not only).
The new iPhone also debuts connector, it will be only 8 pins (current is 32). It's called "Lightning" and Apple announced that there will be an adapter available that will allow, among other things, make chargers that users already have at home. That's it for now, the ability to charge the iPhone and iPad (shift, of course) with the same charger.
The sound has also been improved. The iPhone 5 features three microphones (instead of two) and increased the power of the speakers. The result will be an increase in the quality of voice calls and also when playing videos or music.
iOS 6
Of course, the terminal incorporates the new version (iOS 6) Apple operating system, which allows for greater integration with iCloud applications and provides numerous improvements in the management and use of maps and the browser. The new Maps app, for example, includes more than one hundred million points of interest around the world and is capable of displaying 3D buildings. Thanks to an agreement with the popular Tom Tom, Apple can now offer their own service and guided tours and offer real-time traffic information or possible incidents on the road.
ITunes also changes completely in the new OS. From now integrate the "likes" of Facebook, will show a new look and can also activate a small player widget type.
In Spain, the new iPhone will be available in white or black, as of Sept. 28.
The new iPod
Apple took the opportunity to present also new iPod family members. A family certainly has not shared in recent years the spectacular growth of the iPhone and iPad. Quite the contrary. On one hand, the new iPod Nano 7G. More elongated, with 2.5-inch multi-touch screen. Incorporates (finally) Bluetooth. It will cost $ 149.
And on the other the new iPod Touch, with 6.1 mm thick, 88 grams, the same screen as the iPhone 5 (ie, Retina Display) and the same processor as the iPhone 4S (the A5). Listen to music for 40 hours straight, watching video for 8 hours and includes Siri, the voice recognition system from Apple.
The new Touch also incorporates a small retractable hook called "The Loop" for incorporating a belt and wear the device comfortably hanging from the wrist or neck. Its price will be, as the ability to choose (32 GB or 64 GB) of 299 or $ 399.
Attendees expected the classic and famous "one more thing ..." (One more thing ...) the phrase that led, at the time, prior to the announcement of the iPhone versions. It was expected that Apple also announced its iPad Mini, a version of the iPad at 7 inches, but Cook made no mention about it, any of the new (and apparently imminent) Apple TV, designed for many to revolutionize the world of TVs in the same way that it did with the music, telephones and personal computing. apple,ios,IOS 6,iPhone,iPhone 5,iPhone 5 Specifications,iPod Nano,iPod Touch,release date cost,smartphone
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