Rodrigo Silva-Ramos, CEO of Geeksphone, together with Telefónica company and Mozilla have developed two "smartphones" with Firefox OS, has said that the bets with this operating system "is total." The young company based in Madrid earlier launched two Android devices.



- Why have you opted for a still unknown?

- We love the idea of an operating system that puts the focus on the web. The thing to understand is that these terminals are a super browser. Each page of the phone is a website, and that's great because it means that the browser is inside the phone. And that's great because it breaks the mold of the app stores. We say that, until now, there was a large city with two stores. And now there will be a city with two department stores and lots of tiny shops. It's great for both developers and users who are "developer friendly". This idea of freedom that anyone can make their application and sell it when and how he wishes, without relying on AppStore, is fantastic not only for developers but to the idea of mobile telephony.


- What price will start selling these devices?

- We are talking about prices breakers. Is below two hundred euros.

- You said you had the intention to lose 400 euros ...

- Yes We always say that a "smartphone" high-end cost as a personal computer is crazy. It makes no sense, and we think that can be done quality handsets at very affordable prices. And it's no miracle is simply planteártelo. We have now an industrial development that allows us.

- Have you abandoned Android then?

- The stakes are clear for Firefox OS. Our users like to get their hands on the equipment. A developer will buy the phone and it will, and do what you want with it. Somehow this system are very supportive because we like the idea of an operating system dump anywhere.

- Develop a system itself is sensed impossible ...

- No, it's true that every shoemaker ... but we are talking about the Mozilla Foundation is a reference.

- The One and Zero were well received too.

- Yes, we sold many phones, we can not give figures, but we sold several thousand phone and Zero doubled the previous sales.

- Do you think the mobile technology revolution has corseted?

- Frankly, yes. Increasingly closed roads seem to be that large companies have a concept of customer property, the user. If you develop one's operating systems as they are owned by the operating system. And that's not a value of freedom. Somehow the big brands who control operating systems have very harsh rules, create very strong positions, margins that make them feel like ... So we like the freedom of the phone is a browser and that anyone can make an app that does not rely on an application store. You make an application and works on these phones because it is a browser, but that same application until you work just on Android. We have considered that maybe corporations will block access to websites that do not feel like that all the movement go around. For example, Facebook. Have an iPhone, you download the application ... but you can get from the browser. Except that with these phones (with HTML5) walk through the browser better than from applications.

- Is it expensive to develop phone?

- It is difficult to talk about figures. We think that a terminal is a puzzle of many pieces. This puzzle is a research process that takes many months of work by engineers ... Importantly, more than money, is time. Such a project is a year of work. The alliance with Telefónica has been strengthening over time. We have six months with the deal secured and working hard. And the operator has had a great elegance and not ask any exclusivity. We have not demanded anything. We can sell from our website. Welcome to freedom.

- Why do you insist that there are both a mark "low cost"?

- Not at all. In the electronic world, the concept of "low cost" is the brainchild of low quality. We want to have competitive prices, but we have the same quality compared with high-end products. And this phone [Teaches Geeksphone Peak] if you compare it to an iPhone 5 has nothing to envy in quality. I think electronics can not give low quality because some low quality is something that will not work well, it will not last long ... then we do not like that idea. We have quality products comparable with any high-end equivalent product and try to have competitive prices. And we're doing and that's possible, so imagine the margins which will sell phones to 600 euros we know all that from the factory worth 120 euros. We are in the middle of it. We are a small structure, a "startup" working hard with a team of 15-20 people. And we have discovered one thing that can greatly streamline supply chain.

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