Samsung has overtaken Apple. The competition for control of the mobile phone market has a new milestone: for the first time since 2007 a phone outside the range iPhone is the best selling device. The Samsung Galaxy SIII has 18 million units sold to 16.2 iPhone 4s in the second quarter. So the technology has managed to reach South Korean company on the block:



The actual data

The statistics give the Galaxy S III as the best selling phone in the second quarter of the year have a number of shades. The first is that the figures dropped by Strategy Analytics Samsung phone refer to sales to distributors, while the figure of Apple's sales to the final consumer. That is, many of the Samsung phones numbered have not yet left the store. Also, do not forget that a large number of potential customers Apple phone waiting on those dates the launch of iPhone 5 in September.

Production and dependence

Samsung controls the production of their phones even more than Apple. The production control is the adjustment of the appliance components, and manufacturing demand. Although the apple company designs its components it manufactured, in some cases direct competitors.

Less loyalty

The customer loyalty of Apple is one of the strengths of the company, boosted by its desire to separate their products making them incompatible with the rest. However, loyalty begins to waver, but not alarmist. According to Strategy Analytics, the number of Apple customers who would buy a phone from the same company has fallen from 93% to 88% in the last year in the United States. In Europe have fallen even more, from 88% to 75%.

Temptation of cheap iPhone

The rumors about the possibility of a low-cost iPhone are recurrent. Now more since its hegemony is concerned. Samsung, unlike Apple, has a variety of phones for different prices without neglecting its flagship product. His strategy is effective to grab an increasing market share to have replaced this year with Nokia, after 14 years, as the largest producer of mobile. Apple, however, has only a single device in different versions. The cheaper iPhone is still unlikely, although the appearance of iPad mini is a first indication of the possibility of the company down to the sandy beaches and variety of prices.

Patent war

Apple won the great battle of the patent war with Samsung fined sentence with payment of 800 million euros in late August. The fight did not end there. The last case of Cupertino is for the alleged plagiarism of the tablet Samsung Galaxy Note 10.1. However, away from Steve Jobs' desire to "destroy" the competition, the current CEO, Tim Cook, is more pragmatic. The recent agreement with HTC for patent is not the best example of efforts to divert litigation.

Apple Fall Bag

The most significant sign of Apple's capsizing moment is the current lack of investor. The largest technology company market value has fallen nearly 25% since hitting a record high in September, when it traded at $ 702 per share. Last week came to drop to $ 537, and since then, remains in these figures. The company continues to sell at a good pace, but the markets do not take for granted its supremacy over the medium term market.

The best market

It is not obvious that the latest Apple device is the best on the market. Samsung Apple finally has a competitor of their technological level. The iPhone 5 was criticized by conformist and not very innovative, but get in sales overcome Galaxy S III in the next quarter, according to "The Wall Street Journal," until a new model Samsung kick. A zigzag movement in the sales graphics. Before Apple did not suffer this.

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