BlackBerry mobile sales plummet. The strength of the iPhone and the strength of Android has swept the market of "smartphone". RIM, maker of BlackBerry, is in danger of being a company irrelevant. His last trick is the creation of the BlackBerry OS 10.


Delays and competition

The expected launch of the BlackBerry 10 operating system has been delayed more than a year. RIM has been criticized for improvisation. The official date of January 30, 2013 and is final. The delay forced to compete with systems now renewed this year: Apple iOS 6, Google Android 4.2 and Microsoft Windows 8. Android and Apple monopolize and 90% of the operating systems market.



Sales Fall

In the third quarter of this year, BlackBerry copaba 4.3% of the smartphone market, while last year occupied 9.5%, according to IDC rate. In 2010 was 14.5%, and 19.5% in 2009. In exchange, RIM began the year at $18 per share, but in September came to rub the six dollars, down 65%. Now has an upward trend by renewed expectations and has already passed the ten dollars. Poor results led to the change in the direction of the company in January, and the announcement of the dismissal of 5,000 workers, 30% of the workforce. The company hit bottom with a story of "The New York Times" last October with the thesis that BlackBerry users were ashamed of their phones.



Features

Although we have to wait to January 30 to meet definitive features of the new OS Blackberry 10, already unveiled some of its peculiarities. The main novelty is the possibility of having a single mailbox for all email messages and social networks without having to jump from application to application. You do not need a button to the home page, unlike iPhone and Android, and will have a multitasking space to develop different functions simultaneously.



Focused on businesses

The hallmark of BlackBerry has traditionally been its implementation in the business. RIM wants to regain lost ground. BlackBerry 10 will offer the possibility to completely separate the data and applications of the personal office. Another ambition of the operating system is that the mobile device is also the center of the desktop through its connection to keyboards, displays and other devices, as recorded by "The New York Times". RIM also intends to maintain its good reputation in the field of security.



New mobiles

The launch of BlackBerry 10 will also feature the presentation of two new devices to make the event more attractive: a touch screen and a keyboard "qwerty", one of the hallmarks of the company's phones. The analysts believe that the move to survival, but can not cut large distance. Competition has invested heavily this year as RIM and again delayed its release. Samsung sold and 31.3% of the phones, and Apple 15%. The iPhone 5 and the Samsung Galaxy SIII are now the height of technology "smartphones".


Applications

RIM has made a great effort to convince developers that want to be part of the application market, a land that had hitherto despised. As shown by the sales figures, recognized courier and security on your devices is not enough. The problem is to get the developers are willing to build applications fit for a "smartphone" that, so far, less than 5% monopolize the market, rather than seeking only the return of create for Android and iPhone.


Tablets

BlackBerry 10 platform unifies phones and tablets. Devices with previous operating systems can not be updated because the environment is completely new, nor the current and last. The company justifies that there is a previous update but a completely new platform. The PlayBook tablet in principle itself may be updated. One of the premises of the new operating system is valid both for mobile and tablet.


Internet of Things

The CEO of RIM, Thorsten Heins, admits as much realism aspiring to third in the market for "smartphones", below Apple and Samsung. His big bet in the medium term is the internet of things: phones and tablets that give orders to allow cars, appliances, office.

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