The Android app store, with more penetration system in Spain, which has a higher growth, but is the Apple Store who takes the cake in revenues. The pressure inflicted developers is such that many fail in their attempt to take advantage (economic) developments.
Perhaps premature and accelerated by the success of Line, the popular instant messaging service WhatsApp, the 'app' most downloaded catalog Google, has decided also offered free for a limited time at the Apple Store, which has a cost download of $ 0.99.
"Whatsapp has failed in its business model. You pay once and never pay again. Line is a company of games and messaging used to sell other services, such as games. In the end you have a lot more revenue opportunities, "says Jacobo Bergareche this newspaper, Wake App, enterprise application I created musical" N "of Jorge Drexler.
"The world of applications is very little time and people are much more concerned with trying to get a large user base. If you have many users who use a recurring basis can choose to "see what happens to me, '" he says.
Payment for download on iOS is the best ally. Despite not having the most downloaded applications are usually more profitable than Android, where "people not used to pay" because, among several reasons, Google does not pass approval controls. This habit of users and this philosophy has led companies such as Samsung to create their own platform to standardize the 'Apps'. "The hope is that, the user-pay on their devices going out of Google domains."
The user behavior in Apple stores and Google is different. In the past four months Play Google's revenue has increased by 43% while the App Store has risen 21%, according to analyst firm Distimo. However, the Apple store has logged more than 15 million dollars a day in November, while in the case of Google Play stood at 3.5 million.
Dermo Map, application for diagnostics, is priced at 5 euros downloads. And that's just one example of the many faces but with good reception. "Medical applications are great because they go to a specialized audience and people tend to buy them, but there are also educational applications such as Touch Press that cost 12 euros. People buy them because they have a perception of quality and is a wonderful experience, "he adds.
There are many 'app' opportunists such as television programs or popular events that are "disposable" looking to get a high number of downloads to allow the developer themselves known, but the model that is being imposed is the "freemium", by which offers a number of free basic services, while others charge more advanced.
In this way, experts say, is captive to the user. "The 'app' is free, but then inside, buy content. It has to be an attractive application that generates the need to purchase, "says Juan Bosch of 2yPunto, creators of VoiceMod, a service to modulate the voice.
That model, the "freemium" is the more performance is obtained "because you allow users to benefit from the potential of the 'app' and, from there, whoever may be with the extended version", explains SpartanBits but insist: "Everything depends on the client and application."
Born in summer to "see out" but Triviados, one of the most downloaded applications on Android with more than a million high, its creators have not become rich overnight. "We have not seen money" manifest. "Android is not supported in 'lament from Tambourine Studio. Despite record "many ad impressions" the game still gives no income. "Profits given to pay the servers. It is something that allows us to live, "recognize.
Decide where to place the platform "apps" is the debate raised companies. "Only Android is unprofitable. In the world of iOS can generate more, but it depends, because we used a little fetch mode espacarate to other customers who want to further developments, "they say. That is, having a portfolio "to seek funding or letter." android,apple,apps,Business,ios,iPhone,Technology
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