"Kawaii!" This Japanese adjective - which means "adorable" - became the mantra for an entire population of adolescents who access fame through YouTube videos and posting them there. These girls often anonymous in search of fame opt for the path of doll making eyes at their webcams. Most need a voice talent to emerge, just good makeup.

Every morning Kamijyo Naoko, 19, spends two hours to "prepare", that is to say, to turn into living doll in order to shoot to the delight of his fans. A generous layer of foundation, the blush in abundance, lenses that magnify the iris, false eyelashes, lip gloss ... It starts:

For four years, the cult of the headstock emerges in Japan by hundreds of young girls become heroines of manga and do not hesitate to be photographed in provocative poses. This is called the lolita complex, called "lolicon", linking sexuality and naive girl. If the phenomenon was taken over by the erotic manga, it now inspires in western lolitas we like a lot of recognition described as "Attention Whores", literally "the attention of prostitutes".

Perfect incarnation of this phenomenon, Dakota Rose, an American of 16 years, has published nearly six months of pictures of her dress, hair and makeup as "lolicon", égrainant boards to be like him. Relayed on a blog, a Facebook page, Twitter and Tumblr, videos attract millions of Internet users face the stunned girl porcelain complexion.

Her enormous eyes and plunging necklines have ensured its popularity. Discrete, the teenager simply said "fascinated by Japanese culture" and calls blogger fashion. Its English equivalent, Angelic Venus can boast to post videos that are viewed more than 10 million times.



For this generation of teenage Facebook, the will to stand out through the exhibition with the aim of fleeting glory. Titiou Lecocq, co-author of "The Encyclopedia of Web culture," But behind these Whores Warning, the journalist specializing in web culture, Elise Costa, sees above all a desire "to be adoubée peers". More than an exhibition, Moinet Christine Gaillard, a clinical psychologist specializing in adolescents, seen in these Lolitas "a refusal to grow"

But the revelation also has its share of risks. Girls overexposed in a few days can be pilloried digital. Jessi Slaughter or Kiki Kannibal (11 and 13 years) and have paid the price: after posting videos, they were victims of a virtual lynching, then a real harassment accompanied by death threats.

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