Remain dynamic and innovative can be a daunting task for the largest companies on the web. Every change and every new idea to implement must be studied carefully, because there are few occasions where impulsive decisions and the "lucky breaks" make an appearance together. The same applies on purchases, and those who have been online for the last few hours, you probably already know that Facebook just bought Instagram , via official announcement of Mark Zuckerberg himself. With a total of thirteen employees, the purchase of Instagram totaled one billion dollars . Now the question is "why"?



The official announcement came from Mark Zuckerberg , posted on his Facebook wall. Besides mentioning that he was "excited" to share the news and mention that Instagram and Facebook are "different experiences" that "complement" the same Zuckerberg has committed to maintain the development of Instagram independently , so that those minds of apocalyptic thought in a theoretical disappearance of Instagram, or cancellation of support for third party access can rest easy for now. The sum involved in the operation is of one billion dollars , a small movement to the financial capabilities of Facebook today, but a major achievement for a company that thirteen employees (its CEO will keep 400 million) that created an application and won over thirty million users a year and half. Unfortunately, a large group of users has fallen Instagram in the field of exaggeration, threatening to remove their copies of Instagram and close their accounts only for the fact that Facebook just to announce the purchase. You can not go from love to hate so fast, or worse, one can not demonstrate unconditional love for an application. Instagram is a piece of software and service . The acquisition of Facebook is not the first nor the last of its kind. Many thought the same when Google bought YouTube, and that was not a change for the worse. Skype was bought by Microsoft, and I see he's gone nowhere. What Facebook needs to do now is to convince investors and users alike to buy Instagram is the right decision. Mark may have said that they were experiences that complement, but from a certain point of view, also compete .

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