After a disappointing year 2011, the Canadian company RIM announces new terminal to try to come back neck and neck with Apple and Samsung.

Contrary to rumors in recent weeks, RIM does not abandon the sale of terminals to the general public but prefers to focus on the enterprise market, trademark Blackberry, its strength since their inception. Evidenced by the upcoming launch in France of the OS 7.1. Developed for smartphones, this operating system in addition to many features RIM devices. It is now possible to share its 3G connection with five other terminals of the brand.



Second important point, and for sure here that Blackberry is different from other brands, the latest smartphones include NFC (Near Field Communication) chip with an integrated and application Tag Blackberry, users can share photos, video, music or applications simply by bringing the two smartphones. This technology takes advantage of the social network of the brand, Blackberry Messenger since, again, just bring two terminals to exchange contacts. Many other applications are expected to use his badge or smartphone as a means of payment. RIM seems determined to truly launch the NFC market. If the updated operating system offers greater speed and sharing, can be criticized of being compatible with only 6 terminals: 9360 & 9380 Curve, the Bold 9790 & 9900, the Torch 9810 & 9860 . Too bad for users of earlier models.

A new smartphone makes its appearance, the Curve 9380. Aimed at young (between 15 and 25), this new terminal will soon integrate midrange OS 7.1 and NFC. After missing the switch to touch and have fallen behind Apple and Samsung, Blackberry forget to model the mechanical keyboard for a virtual keyboard, it seems more popular with this generation, who will be happy to download on the App World online store, applications from the Android Market.

Eventually, applications will be given on Blackberry Android. The goal? Exceed the Apple store and almost 450 000 applications. To remain popular with Generation Y, the RIM is working to integrate its social network terminals. The contacts receive updates Facebook status and Twitter. Messages, whether from mailboxes or social networks, are centralized on a single inbox. Last Social Innovation, Blackberry BBM Music will soon emerge. What stay in the race. However, no new tablet, but a simple update. The tablet playbook now works in OS 2.0. Program, file sharing, control of the tablet from the phone. If the public receives the news with enthusiasm Blackberry, Apple and Samsung do not shake. The iPhone 5 Galaxy and S3 should be out before the end of the year.

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